Christmas Endcap Playbook: Gift-Ready, Fast Setup
December moves too fast for guesswork. Every TRU store needs a proven endcap layout that works with whatever gift inventory you have.
CORE LAYOUT (works for any store size):
- TOP SHELF: Hero gifts (easy grab, bow-ready, clearly priced)
- MIDDLE: Logical add-ons (batteries, gift wrap, stocking stuffers)
- BOTTOM: Value/bulk items for families and budget shoppers
3 PROVEN BUNDLE IDEAS:
- FAMILY GAME NIGHT: Board games (top), card games + dice (middle), snacks (bottom)
- STOCKING STUFFERS: Small toys/tech (eye level), candy/novelty (bottom), mini gift bags (hooks)
- COZY WINTER: Blankets/throws (top), candles/mugs (middle), slippers (bottom)
STORE #47 PORTLAND RESULTS:
+12% attachment rate Day 1, +8% Day 3. “Faced baskets forward, added battery tower – sold out batteries by noon.” – Mia, Display Lead
YOUR TURN: Snap before/after photos, comment sales lift (+X% vs yesterday). Regional will approve best versions for chain-wide rollout.
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